A smiling man, woman, and baby taking a selfie together outside in a close-up shot.

Hi, I'm Annette.

I build websites for faith-driven people who are ready to be found.

Squarespace Circle web designer. SEO copywriter. Based in Nappanee, Indiana, serving clients nationwide. One project at a time, full attention, built with care and prayer.

Why I do this work.

The internet is full of noise. Products built to grab attention, not to serve people. Marketing designed to manipulate, not to connect. Businesses that exist to make money, not to make anything worth having.

I got tired of watching faith-driven people stay invisible online while that noise kept getting louder.

I started this business in 2023 as Click Champ Campaigns. The original goal was simple: support my family and come alongside people who were just starting to build something. I knew marketing, I knew Squarespace, and I knew the people I most wanted to help were feeling completely overwhelmed by the online part of running a business.

But the longer I worked with clients, the clearer the pattern became.

I kept meeting people with real gifts and genuine things to offer, who were spending hours every week on things that weren't their work:

  • Coaches wrestling with website builders instead of serving their clients

  • Doulas trying to figure out SEO instead of supporting families

  • Ministry leaders without any real online home for the work they were doing in their communities

  • Entrepreneurs second-guessing their own copy instead of doing what they were actually built for

Underneath all of it, I started to feel a deeper conviction. The marketplace needs more believers building things with integrity. More businesses that exist to serve, not to impress. More voices adding something genuinely good to the world rather than just more content, more noise, more product.

That conviction is why I rebranded as Net Positive Marketing in 2026.

Net positive means every project should leave something better. Every website should help someone do genuinely good work and reach the people who need it.

My goal is concrete.

I want to see 100 faith-driven entrepreneurs empowered and getting found online. Not famous. Not viral. Found, by the right people, for the right reasons. People who are building:

  • Redemptive businesses that serve others well

  • Products and services that are worth finding

  • Online presences that reflect the integrity of the work behind them

  • Something genuinely good, in an online world that needs more of it

One client at a time, that is what this is for.

What I believe about this work.

  • The world does not need more noise. It needs more businesses that reflect genuine character and actually serve the people they reach.

  • I build websites that work, not just websites that look good. They have to find the right people, represent the client honestly, and still be doing their job long after launch day.

  • The best thing I can do for a client is ask the right questions, then get out of the way and let their voice lead.

  • My faith shapes everything about how I work. It determines how I treat clients, what I am willing to build, and the standard I hold myself to. I want this work to reflect God's character: honest, excellent, and genuinely helpful to the people it touches.

Get Started

Built on purpose for faith-driven business owners

The Coach or Doula

You have a practice built on relationship, trust, and showing up for people at the most important moments of their lives. Your website should reflect that, not look like every other generic service site.

You need something that makes the right client feel safe the moment they land on it.

The Speaker, Teacher, or Minister

You have a message (one you've been honing for years) and you're ready to reach beyond the room you're standing in.

You need a home base online that captures your voice, establishes your credibility, and helps people find you when they're looking for exactly what you teach.

The Creator or Content Entrepreneur

You've been building an audience through a podcast, a newsletter, Instagram, or word of mouth, and you know it's time to have a real website behind all of it.

You want something that converts your audience into clients, students, or customers, and that shows up in search for people who haven't found you yet.

Squarespace Circle Member · 10+ Years in Faith-Based Communications · Nationwide Clients · 1 Client at a Time · Based in Nappanee, Indiana

Squarespace Circle Member · 10+ Years in Faith-Based Communications · Nationwide Clients · 1 Client at a Time · Based in Nappanee, Indiana

  • "Over the last 25 years, I've hired and worked with several web design firms, large and small, for many corporate and personal web marketing projects. But working with Annette Ridenour was my best experience yet. Her expertise, speed-of-completion, and cost-effectiveness were excellent. But the best aspect of our working relationship was her supportive personality that is so eager to please."

    — Dr. Tom Wadsworth — Author, Speaker, Scholar

  • "Annette was great to work with. As a small business owner wearing every hat, I needed someone to take one thing off my plate — my online presence. Annette crushed it. She made my website and optimized it for SEO. She communicated with me through the whole process. I started seeing results before the project was even wrapped up. I would absolutely recommend her."

    — Tim Mast — 3rd Gen Flooring

  • "Annette has been an absolute treasure to work with at Rock River Bible Camp. Her insights, work, and dedication have really helped us reach more people than we ever have. She listens well, understands what we're needing, and is able to translate her work to us in a way that we easily understand. If it were possible to rate higher, I would."

    — Zachary Van Dyke — Rock River Bible Camp, Board Vice-President

  • "Annette helped us transform our outdated website to a more visually appealing and user-friendly design. The new website, along with a new marketing campaign, increased registrations and helped us extend our influence in ways we never imagined. Beyond grateful."

    — Kenny Paoli — Rock River Bible Camp, Board President

If this sounds like the kind of person you want building your website, let's talk.

Let’s turn your God-given vision into a vibrant, visible presence online.

Book a Free Discovery Call